We’re looking for a dynamic and detail-oriented Senior Product Marketing Specialist to join our growing team. In this role, you’ll play a key part in connecting our product to the right customers by crafting compelling messaging, supporting go-to-market strategies, and collaborating across teams to drive demand and adoption.
KEY RESPONSIBILITIES
Positioning and Messaging: Lead in creating product positioning and messaging that resonates with target audiences. Collaborate with the Sales team to ensure consistency in communication.
Content Creation: Develop marketing materials such as brochures, blog posts, case studies, and email campaigns.
Go to market: Lead product launches by coordinating with cross-functional teams. Help execute GTM plans, including webinars, social campaigns, and events.
Customer Engagement: Lead in gathering customer feedback to refine messaging and improve the product experience.
Market and competitor analysis: Conduct research to understand customer needs, market trends and competitive landscape.
Sales enablement: Lead sales and reseller sales enablement - conduct sales trainings.
QUALIFICATIONS
- Education: Bachelor’s degree in marketing, business, communications, or a related field.
- Experience: 2-5 years in marketing, product marketing, or a related field. Experience in SaaS or tech is a plus.
SKILLS
- Demonstrably strategic approach to product marketing (We will appreciate a portfolio that shows this)
- Strong writing and storytelling skills with the ability to create engaging content.
- Knowledge of marketing analytics and tools (e.g., Google Analytics, HubSpot, or similar).
- Ability to work collaboratively in a team-oriented environment.
- Strong organizational skills and attention to detail.
- Enthusiasm for learning and growing within the product marketing discipline.
