We’re looking for a dynamic and detail-oriented Product Marketing Specialist (or Junior Specialist) to join our growing team. In this role, you’ll play a key part in connecting our product to the right customers by crafting compelling messaging, supporting go-to-market strategies, and collaborating across teams to drive demand and adoption. This position is perfect for someone early in their career, eager to grow, and passionate about bridging the gap between product and customers.
KEY RESPONSIBILITIES
Positioning and Messaging: Assist in creating product positioning and messaging that resonates with target audiences. Collaborate with the Sales team to ensure consistency in communication.
Content Creation: Develop marketing materials such as brochures, blog posts, case studies, and email campaigns.
Go to market: Support product launches by coordinating with cross-functional teams. Help execute GTM plans, including webinars, social campaigns, and events.
Customer Engagement: Assist in gathering customer feedback to refine messaging and improve the product experience.
Market and competitor analysis: Conduct research to understand customer needs, market trends and competitive landscape.
Sales enablement: support sales and reseller sales enablement - conduct sales trainings.
QUALIFICATIONS
- Education: Bachelor’s degree in marketing, business, communications, or a related field.
- Experience: 1–2 years in marketing, product marketing, or a related field. Experience in SaaS or tech is a plus.
SKILLS
- Strong writing and storytelling skills with the ability to create engaging content.
- Basic knowledge of marketing analytics and tools (e.g., Google Analytics, HubSpot, or similar).
- Ability to work collaboratively in a team-oriented environment.
- Strong organizational skills and attention to detail.
- Enthusiasm for learning and growing within the product marketing discipline.
