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B2B Demand Generation Marketing Specialist

Wolt • Helsinki, F19, FI • 2m ago

Marketing

Helsinki, Finland

Full-time

Hey, you look like you might be our newB2B Demand Generation Marketing Specialist

Marketing

Helsinki, Finland

Full-time

Are you an experienced global B2B campaign manager with wide experience across multiple campaign management platforms and channels? If you enjoy generating sales opportunities across multiple products and audiences, this role might be perfect for you.

Role background

Wolt seeks an experienced performance marketing specialist to join the growing Global B2B Marketing team. This role will own, build, run, optimize and report on global performance marketing campaigns supporting several of Wolt’s B2B products, Woltwide. The B2B performance marketing Manager will be responsible for providing a consistent flow of qualified leads that turn into customers through sales and product funnels while working closely with local marketing team, other B2B and central marketing teams, and sales.

What you’ll be doing

Design, manage, implement, and execute user acquisition strategies.
Implement, manage and optimize marketing campaigns across LinkedIn, Facebook, Google (Search and Display), Paid Social, Ad Networks as well as Programmatic, direct media buy, industry sites, content syndication and more.
Work closely with other members of the Marketing team across all Wolt regions.
Work towards clear marketing KPIs such as CPL, closed wons, and revenue.
Manage stakeholder interests and provide ongoing feedback and reporting analysis.
Identify top-performing partners and channels and build strong relationships.
Proactively conduct continuous AB testing and performance analysis in order to optimize campaign performance.
Implement & Troubleshoot attribution and tracking issues.
Partner with local sales team to gather their input on market needs and quality of leads as well as align on SLAs

Our humble expectations

3-4+ years proven track record in tech/SaaS B2B media buying.
experience in some subset of Facebook, Google & Programmatic
Extensive hands-on experience with paid online marketing, managing & scaling your own budget, in a global capacity with high budgets.
Demonstrated ability to effectively plan media investments based on both business and campaign level KPIs, manage and optimize budget across channels and do in-house media buying.
Obsessed with measurement and optimization.
Detail-oriented with the ability to work independently and manage multiple projects at the same time.
Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g vlookup, pivot etc.) or experience with data analytics.
Good understanding of B2B tactics: ABM, Intent-based, PLG.
A passionate and organized self-starter, who doesn’t accept the status quo, but always seeks to improve and automate processes and workflows in order to increase performance.
Excellent written and verbal communication skills in English, other languages are a plus.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.If you have any further questions about the position, you can turn to:

Paul Smith, Talent Acquisition Partner - paul.smith@external.wolt.com

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!